Privacy Policy

1. Introduction

The Bridal Etiquette ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, coaching services, and educational platform.

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Name and contact information (email address, phone number)
• Business information for coaching consultations
• Payment information for booking sessions
• Communication preferences and subscription choices
• Account credentials for our learning platform

2.2 Usage Information

We automatically collect information about your use of our services:

• Device information and browser type
• IP address and location data
• Pages visited and time spent on our platform
• Course progress and learning analytics
• Interaction with videos and educational content

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content.

3. How We Use Your Information

We use the collected information for:

• Providing coaching services and business audits
• Processing payments and managing subscriptions
• Delivering educational content and tracking progress
• Sending newsletters and marketing communications (with consent)
• Improving our services and user experience
• Responding to customer support inquiries
• Complying with legal obligations

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third-party providers:

• Clerk: User authentication and account management
• Stripe: Payment processing for subscriptions and bookings
• Square: Payment processing for coaching sessions
• Supabase: Database hosting and user data storage
• Mux: Video hosting and streaming services
• Brevo: Email marketing and newsletter services
• PostHog: Analytics and user behavior tracking
• Sanity: Content management system

4.2 Legal Requirements

We may disclose your information when required by law or to protect our rights, property, or safety.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Secure authentication systems
• Regular security assessments and updates
• Limited access to personal information
• JWT-based video access controls

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Objection: Object to processing of your personal data
• Restriction: Request limitation of processing
• Withdraw consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at info@thebridaletiquette.com.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Account information is retained while your account is active and for a reasonable period thereafter.

8. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

9. International Data Transfers

Your information may be processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us: